RESOURCES
Social media & marketing guides for estheticians.
A little help with the business behind your treatments. Practical guides to creating content, planning your marketing and making it easier for clients to book.
All guides
40 guides
Creating content · Walkthrough
How to customise Canva templates for your esthetician business.
Make a Canva template feel like your skincare business. We’ll walk through one facial post together, from the first edits to the final check before sharing.
Read the guide
Planning your marketing · Planning guide
Social media content calendar for estheticians: plan a month of posts
Make room for your own treatments, client questions and ready-made posts. We’ll build a month of skincare content together, with examples you can adapt to your week.
Read the guide
Finding clients · Diagnostic
Posting on Instagram but not getting bookings? A guide for estheticians.
Putting time into Instagram but still waiting for bookings? Work through your content, profile and booking route to find a useful next step.
Read the guide
Creating content · Writing guide
Instagram captions for estheticians: how to write them, with examples
Stuck on what to write beneath your skincare post? We’ll work through the opening, explanation and next step, using three real captions to show you what to look for.
Read the guide
Creating content · Video walkthrough
How estheticians can make Instagram Reels without talking to camera
You can make a useful Reel without speaking to the lens. Start with your treatment clips, then follow a real example and try two voiceover scripts you can adapt.
Read the guide
Creating content · Canva walkthrough
How to make an Instagram carousel in Canva: a skincare example
Turn one skincare topic into a carousel your clients can follow. We’ll work through the slides together, then edit, download and prepare the post in Canva.
Read the guide
Getting enquiries · Profile checklist
Esthetician Instagram profile: bio, Highlights and booking link
Look at your Instagram profile through a new client’s eyes. We’ll check the bio, Highlights and booking link, with an example to help you spot what’s missing.
Read the guide
Getting enquiries · Walkthrough
How to set up Instagram Highlights for your esthetician business.
Give those questions you keep answering a home on your profile. We’ll plan a first-visit Highlight and save the Stories that help a new client feel prepared.
Read the guide
Creating content · Canva walkthrough
How to make Instagram Highlight covers in Canva for estheticians
Make a set of covers that still looks clear in those tiny Instagram circles. Start with one design in Canva, then adapt it for the rest of your Highlights.
Read the guide
Planning your marketing · Content guide
Esthetician content ideas: 4 types of Instagram posts explained
Not sure what your next skincare post should do? Explore four useful types of content, with real SCC examples to help you choose the message.
Read the guide
Finding clients · Instagram explained
Instagram algorithm basics for estheticians
Make sense of who sees your posts without chasing every change in the numbers. We’ll explain Feed, Stories, Reels and Explore, then look at what to check.
Read the guide
Tools & services · Buyer checklist
How to choose Canva templates for your skincare business.
A lovely design is a start, but will it work for your skincare business? Use a real SCC example to check the wording, editing options, captions and formats before buying.
Read the guide
Tools & services · Comparison
Canva template pack or content membership: which is right for your skincare business?
Need a set of designs or help planning what comes next? Compare template packs and memberships, including captions, access and the work you’ll still do.
Read the guide
Tools & services · Decision guide
Social media for solo estheticians: DIY, a content membership or a manager?
Work out which parts of social media you want help with. We’ll compare doing it yourself, using a content membership and hiring someone to manage it.
Read the guide
Tools & services · Explainer
Does your skincare business need a content calendar or a social media scheduler?
A calendar helps you plan; a scheduler helps you publish. Follow one skincare post through both so you can work out what you need.
Read the guide
Tools & services · Canva guide
Canva Free vs. Pro for estheticians: which do you need?
You can edit SCC templates with Canva Free. We’ll show you what that includes, where paid features might help and what to check if a payment prompt appears.
Read the guide
Creating content · Starter guide
What can you post for your skincare business without client photos?
You have useful things to share before you have client results to show. Try five posts built around your space, your approach and the questions a new client might ask.
Read the guide
Creating content · Example collection
12 facial Instagram post ideas for estheticians, with examples
Give yourself a starting point for your next facial post. Explore 12 ideas with something to show, an opening line and a useful next step for clients.
Read the guide
Creating content · Story walkthrough
Instagram Story ideas for estheticians: explain a visit and make booking clear.
Take one client question and turn it into a short Story sequence. We’ll work through a first facial, a studio introduction and an appointment opening, one screen at a time.
Read the guide
Creating content · Writing guide
Instagram hooks for estheticians: 6 skincare examples
Help a potential client recognise why your post matters to them. See six skincare hooks rewritten, with guidance on where to put the opening line.
Read the guide
Getting enquiries · Writing guide
6 Instagram call-to-action examples for estheticians
Finish your post with an invitation that fits what you’ve just shared. Try six skincare CTA examples and check where each next step takes the reader.
Read the guide
Planning your marketing · Batching walkthrough
How to batch Instagram content for your esthetician business
Get a few skincare posts ready in one sitting. We’ll choose three ideas, gather what you need and work through the captions and designs together.
Read the guide
Creating content · Worked example
How to repurpose content for Instagram: a skincare example
You don’t need a brand-new topic for every post. See how one question about a first facial can become three useful pieces of skincare content.
Read the guide
Creating content · Photography guide
How to take and share before-and-after skincare photos clearly.
Help clients understand the story behind a before-and-after photo. We’ll check the images, explain the timeline and put the result into context in your caption.
Read the guide
Creating content · Filming guide
How estheticians can film facial treatment clips with a phone
Start with four manageable shots of your studio and treatments. We’ll plan what to film, where to put your phone and how the clips can become a Reel.
Read the guide
Creating content · Canva walkthrough
How to add a voiceover to a skincare Reel in Canva
Explain what’s happening in your treatment clips while staying behind the camera. Follow a short script, record your voiceover and bring it together in Canva.
Read the guide
Planning your marketing · Posting routine
How often should an esthetician post on Instagram?
Find a posting routine that fits around your appointments. Compare two sample weeks, look at the research and decide what you can comfortably keep up with.
Read the guide
Planning your marketing · Scheduling walkthrough
How to schedule Instagram posts in Buffer: an esthetician walkthrough
Get your finished post out of the drafts folder and onto the schedule. We’ll use Buffer to choose a publishing method, set the time and check what happens next.
Read the guide
Planning your marketing · Seasonal planning
How to plan seasonal skincare content without starting from scratch.
Keep the parts of your content plan that work and make room for seasonal questions. See how the same structure adapts to warmer and cooler months.
Read the guide
Getting enquiries · Service launch guide
How estheticians can introduce a new facial service on Instagram
Give your new facial an introduction clients can follow. Work through four posts that explain the service, show the visit, answer a question and help people book.
Read the guide
Finding clients · Local client content
How to make Instagram content speak to local skincare clients.
Write for the person who could book a facial with you. We’ll rewrite one skincare post, add useful local details and look at what happens after people see it.
Read the guide
Getting enquiries · Profile walkthrough
Which Instagram posts should an esthetician pin?
Help someone who’s just found your profile know where to start. Choose three pinned posts that introduce you, explain the first visit and show how to book.
Read the guide
Getting enquiries · Service writing guide
How to write facial service descriptions for your skincare business
Make it easier for a new client to choose from your facial menu. We’ll rewrite one service description together, then turn it into a shorter Instagram caption.
Read the guide
Getting enquiries · Availability examples
How estheticians can post appointment openings without relying on discounts
A gap in your diary gives you something useful to share. Try a feed post, a Story or a cancellation update with the details someone needs to book.
Read the guide
Getting enquiries · Enquiry reply guide
How estheticians can reply to facial price and booking enquiries on Instagram
Make those replies between appointments a little easier. Work through examples for facial prices, first visits and available times, with space for your own voice.
Read the guide
Planning your marketing · Results walkthrough
How to tell whether Instagram brings your skincare business bookings.
Wondering whether your posts lead to appointments? Keep a simple enquiry record and use a worked example to see what you can learn from it.
Read the guide
Finding clients · Local discovery guide
How to set up a Google Business Profile for your esthetician business.
Help a nearby client find the practical details before visiting. Check whether your business qualifies, then work through the services, photos and booking link.
Read the guide
Creating content · Review post walkthrough
How to share client reviews and skincare journeys on Instagram.
A lovely client review is worth sharing. See how Emma’s experience becomes a short Instagram post or a five-slide carousel that tells more of her story.
Read the guide
Tools & services · Hiring checklist
Questions to ask a social media manager before hiring: an esthetician checklist
Before handing over your social media, get clear on the help you need. Compare responsibilities, ask useful questions and agree what you’ll review together.
Read the guide
Planning your marketing · Getting started guide
Marketing for new estheticians: a practical first-month plan
Give your marketing to-do list a manageable order. Start with your services and booking route, then help local clients find you and build a small posting routine.
Read the guideNo guides found.
Choose another topic to explore more guides.
The content membership made for estheticians.
A personalized calendar, ready-to-use content and captions, built around the treatments you offer.
Try your first week for $1